In order for Vietnamese goods to conquer consumers in the process of world economic integration, enterprises must push investment, improve and improve product quality and strive to combat counterfeit and brand protection. Viet-Tiep Lock Joint Stock Company is a Vietnamese company that has done that.
Constantly improve product quality
In the years prior to the renovation period, when it came to the Viet – Tiep lock, consumers only mentioned the bicycle cord lock, simple suspension buckle. But up to now, Viet – Tiep has had hundreds of different types of locks such as building lock, specialized lock for agencies, enterprises, civil locks, bicycle – motorbike lock, etc.
In recent years, the demand for housing construction of the people has increased, the consumption of Clemon lock sets produced by Vietnam – Czech to block the doors and windows is increase. In particular, Vietnam – Czech also launched 4 models of electronic locks and security keys fingerprint using Finger Print Capacitive (FPC) technology – with security and intrusion warning functions and anti-lock, etc.
The reason why Vietnamese – Czech key products conquer consumers’ trust must mention the selling price of these products “soft” than imported goods, not worry about buying the wrong fake. For electronic lock with the function of combating code and key detection in emergency, design, product design is very delicate, suitable for luxury villas, apartments, etc.
Although it is a domestic product produced but the quality is not inferior to foreign goods. For example, fingerprint lock pattern 28285 can save up to 300 fingerprints, 100 codes but the selling price is only 4.6 million VND / set, while the electronic fingerprint lock of South Korea, Germany price ranges from 8.6 – VND 16 million / product, 2-3 times higher than Vietnamese – Czech lock.
“Thanks to boosting investment in modern production, every year, businesses bring 10 – 15 new products to the market. Improving the quality and diversity of product models is a decisive factor for the success of businesses ”- Mr. Luong Van Thang affirmed.
Efforts against counterfeiting
or a long time, many businesses said that the fight against counterfeiting and trade fraud is a specific task of the authorities but the Vietnam – Czech Lock Joint Stock Company is not so. In recent years, company has actively coordinated with functional agencies, market management teams in Hanoi, Vinh Phuc, Lang Son, Hai Duong, Quang Ninh … to investigate and handle more than 20 cases of transportation, distributing fake Vietnamese – Czech key, imitating product labels.
In order to take the initiative in anti-counterfeiting work, in addition to combining with functional forces, businesses also offer many solutions to protect their brands and ensure consumers’ rights. Responding to the campaign “Vietnamese people give priority to using Vietnamese goods” and “Vietnam trademark protection program”, Viet – Tiep Lock Joint Stock Company in collaboration with the Center for Enterprise Integration and Development declare the establishment of a production system to test anti-counterfeit authentication stamps.
Consumers using Smart phone phones download scanning application software, read QR codes on stamps, product labels for traceability of products will know whether the product is genuine or not, along with a form to fill in the information for warranty. This approach helps buyers to make sure that they can choose genuine products and professional after-sales service from the brand.
In addition, businesses often send market employees to guide customers how to distinguish fake goods, signs of identification and propagation through means such as leaflets, posters, on the website system … This is also is one of the effective solutions in preventing counterfeit goods and poor quality goods in the market to protect product brands.