Thien Long Hoan Cau: Master technology to improve productivity

Thien Long Group Joint Stock Company, formerly known as Thien Long Ballpoint Pen Establishment, established in 1981. The company has four main product lines: writing instruments, school supplies, office tools and art tools. As of 2019, the company owns the sub-brands: Thien Long (traditional), Bizner, Colokit, Point 10 and Flexoffice. In order to improve productivity and product quality, Thien Long applies production lines. modern in all stages of production from research, technical construction, testing, to quality testing.

In recent years, Thien Long’s production technology has made great progress. Production efficiency of Thien Long always reaches from 95-100% with absolute precision thanks to the support of modern production lines. Thien Long also promotes automation in the production process from pressing, dropping to printing, checking and packaging. For example, the part of creating plastic products is created by plastic injection machines supported by automatic robots, the assembly is carried out on semi-automatic assembly machines with high productivity and accuracy, the processing of molds is done automatically on CNC machines originating from Japan.

Continuous improvement of product quality is the core of Thien Long’s reputation with consumers. Thien Long invests in product development and production technology innovation. Thien Long applies a modern technology line in all stages and builds a strict quality control system to bring the best products to consumers. Not only meet the quality requirements Thien Long also complies with product safety regulations, in which, the Colokit product line meets the world’s two safety standards: EN 71/3, EN 71/9 of Europe and ASTM D-4236 of America.

On the other hand, the company always promotes self-manufacturing. 100% of Thien Long’s products are self-made from the design to production stage. The chains, equipment are also installed in accordance with the production requirements of the company. In 2015 alone, the automation installation department designed more than 20 lines of machines and equipment to put into use. In 2016, the company’s automation department has successfully researched and manufactured 15 automatic machinery lines. This department also finds and applies modern machinery and equipment from countries with advanced technology such as Japan, Korea, Germany, and Switzerland, helping the automation level of the two manufacturing plants. Thien Long’s increased to 70%, average labor productivity increased by more than 10% compared to 2015.

Thanks to the efforts and foresight of the management, in 2016, Thien Long Hoan Cau achieved VND 1,285.7 billion in revenue, an increase of 7.7% compared to 2015. This is also the year that Thien Long has achieved success. Impressive from export activities, with sales reaching 327.4 billion, up 30.4% compared to 2015. TLG products branded Flexoffice, cooked and processed goods have been exported to 50 countries. In the world, in particular Southeast Asia has an impressive growth of Flexoffice and Colokit. Specifically, the Philippines market grew by 122%, Myanmar by 49%, Laos by 50%, and Cambodia by 34%. Currently, Thien Long owns 2 factories, of which Nam Thien Long factory in Tan Tao Industrial Park has a capacity of 550 million units of products per year, Thien Long Long Thanh factory produces 250 million units annually.

In order to achieve these impressive results, Thien Long management said that the company has successfully performed four important goals. They are: revenue growth (from boosting sales), increase automation in production activities, streamline and optimize production capacity, better control of production costs, selling expenses and inventory optimization, Control and negotiate the best purchase price.

Productivity and Quality Office