Marketing initiatives to help your business grow (Part 2)

In this section, we will continue to explore other marketing ideas that businesses can use to improve their business performance.

3. Optimize the product portfolio

Customers always want to find the products they need quickly. With an increasingly “customer-centered” approach to business, fully functional websites can make a difference to competitors. When buyers visit the website, they will find products with information that best suits their purpose. With an interactive product catalog, manufacturers can provide all information about products they have to customers. It makes finding products of customers more convenient, more efficient.

Moreover, an interactive portfolio of products can be integrated with e-commerce to make purchases online. As long as your information is accurate, you can increase sales 24/7 anytime.

4. Marketing by gift

Gratitude is considered to be one of the important factors helping businesses reach new customers as well as retain their old customers. Many US consumer goods companies send their offers to the address they get from their phone books. By enclosing a pocket calendar in the invitation, the percentage of customers who sign up for the company’s products has increased from 16% to 35%.

Another example is for pharmaceutical manufacturers in the US. Each year, these companies spend millions of dollars to finance scientific research programs and tens of thousands of dollars to gift doctors with memorabilia such as fountain pens and bags with company name printed on it, etc. The amount of money is not large, but the effect they bring is extremely significant.

A survey conducted by the American International Medical Journal in 1998 showed that up to 35% of researchers, who are responsible for checking the safety of the new cardiovascular drug, made negative comments. about this product. All those who have used the drug companies’ grants for research, have either worked in a branch of the pharmaceutical company, or have been paid for the trips. On duty, the drug has no significant side effects, and patients are advised to use this product.

In fact, there are many marketing ideas that your business can use to improve the business situation, and not all ideas require great costs.

Productivity and Quality Office