Marketing initiatives to help your business grow (Part 1)

Access to the right audience in the business is very important, but providing content to meet their needs is equally important. Marketing plays a key role in creating opportunities for sales. To create these opportunities, you need to talk to the sales people, give them what they need, such as details about the topic on the website or the quality of the products you offer.

So, what can marketing ideas do to help you expand your business?

What types of marketing industry you may be using.

Your customers want detailed information about your products, your company history, the places you do business, and your company verification. Does your website meet all the requirements of customers?

If the answer is “Yes”, then you are already one step ahead. But if the answer is “No”, you have missed many great opportunities for yourself. Customers often survey online and only talk to your company after a long time of research and make a decision whether or not to buy your product. In fact, the website is where customers want to find the most information about your company, they learn about product information and everything related to determine whether you are the partner they need or is not. The data shows that customers usually spend up to 70% of the purchase process to research and understand about suppliers online before direct access.

1. Video marketing

The purpose of the manufacturers when creating the website is to want buyers to get information about products and companies through providing the content (content) is required.

You may already have content information on the website such as product details, specifications, certificates, practical applications, usability of the device, etc. You can also add information. News such as company history, reviews, and certifications from other entities to help customers better understand your company. These insights and authentication help customers have a more positive view of your company. Instead of just creating such a basic website, try diversifying the method of providing content through video.

Articles, topics and a few photos are enough to provide an overview of the field in which you operate, but creating videos with similar content gives a different perspective. A lot more than the traditional method.

2. Marketing uses SEO tools

By creating content on the website, manufacturers can create their own advantage through ranking on Google and other search engines (meaning that people will be more accessible to your business. ). SEO is very important in marketing tools. It provides information about the product on search engines, bringing more customers to your website.

Information that needs to be added on your website: Performance characteristics; Price; Special materials about the product, etc.

(To be continued)

Productivity and Quality Office