Improve the quality of food and beverage industry to attract domestic consumers

Tp. Ho Chi Minh identified the campaign “Vietnamese people give priority to Vietnamese goods” as a leading solution, gradually building Vietnamese consumer culture towards prioritizing home-made goods.

Building consumer culture

According to Ms. To Thi Bich Chau, Chairman of the Vietnam Fatherland Front Committee of Ho Chi Minh City, implementing the Campaign is an essential and timely guideline to create the response of consumers and businesses in building culture. consumption.

For businesses, the Campaign creates favorable conditions to support City businesses to maintain their beliefs to continue improving product quality to meet consumer requirements; in particular, businesses have the opportunity to focus on improving production and business capacity, contributing to stabilizing the market, bringing Vietnamese goods step by step to consumers.

Typically, Vietnam Dairy Products Joint Stock Company (Vinamilk), effectively participates in stabilizing domestic dairy products; Vietnam Animal Industry Joint Stock Company (Vissan) ensures a sufficient – clean – safe and sufficient food source to meet domestic demand; The City Trade Cooperative Union (Saigon Co.op) constantly develops its distribution system, increasing the total number of points of sale, etc.

Improving domestic cargo

Based on the results achieved from the Campaign “Vietnamese people give priority to Vietnamese goods”, Ho Chi Minh City will deploy the program “Take off Vietnamese goods”, in order to expand and improve Vietnamese goods with solutions to orient and help standardize the production of fresh food and agricultural products; in particular, the standardization, quality improvement through good production according to standards VietGAP, GlobalGAP, HACCP, etc.

At the same time, investing in packaging, product design, trademark registration, traceability helps bring Vietnamese agricultural products further, towards export.

Mr. Nguyen Huu Dung, Director of Dong Thap Department of Industry and Trade, said, improving the competitiveness of localities in production, meeting domestic consumption and export demand, creating a premise and basis. building the supply chain of goods, forming a link between production, distribution and consumption; In particular, consumers are provided with branded products, quality and food safety.

Productivity and Quality Office