Help employees understand the meaning of work to increase labor productivity (Part 2)

Create credibility

As a group leader, you need to show people your beliefs in what you say and do. You need to act consistently with the ideal mission and purpose the organization is pursuing, otherwise your message of transmission will backfire. Employees are only attracted to sincerity and they will be disappointed if they discover lies and dishonesty.

You need to show that you have found the meaning of the job and are interested in the work you are doing, which is the most persuasive way to help employees follow.

If you’re the owner of a mobile device maker, you’re looking to inspire your employees to see that their work is meaningful, that they are helping the company to produce quality products. The best quality for customer service, but you are using your own competitors’ devices (like the way Huawei is facing). Does this situation mean that your employees believe in what you say when what you say and do is inconsistent with each other?

Continuous performance

Even if you do the above two well, the effect will not last long if you do not turn them into a habit.

To help employees understand the meaning of their work and become more enthusiastic at work, Dorothee Ritz, Microsoft General Manager in Austria, encouraged her employees to go out in the field and experience online. customer issues. A small group spent a week on the road with police officers, trying to understand when and where remote data could help them do their job well. Another team spent two days in the hospital observing and understanding the true meaning of improving workflows to reduce paperwork.

Ritz said these immersive experiences enlightened everyone. She says they have been “re-illuminated” and because of these experiences they are more aware of the meaning of their work because they have witnessed why their work is necessary for everyone.

In the end, Ritz received the expected results of seeing employees rush into their projects with more energy and enthusiasm after they became aware that their customers were in need of their products. come like.

After a year of testing, the CEO chose an important group of customers in industries from car manufacturing, retailers to hospitals to become the company’s partners. Then, 15 people from Microsoft – a group of senior leaders to employees – arrived at each company and asked people at different management levels in different departments about the challenges. and their problems and from there finding solutions to help them.

For example, at Tesla, Ritz had Microsoft employees organize a conversation about how Tesla needs and focus on the problems that Tesla is facing. They focus on the gaps in the process that Tesla needs to address.

At another major retailer, the Xbox, a group of Microsoft employees asked the partner a few questions about console issues. They discuss issues together and come up with practical solutions that the team can solve. The Microsoft teams have left with some new contacts. Ritz also said that thanks to such activities, the teams understood the purpose of the projects based on observing the status quo and listening directly to the problems of the companies.

Ritz has invested heavily in customer experience, allowing employees to see first hand the impact of their work, which helps them build strong relationships with customers and work, and helps Microsoft discover and learn from organizations to keep growing.

Helping employees realize the meaning of the work they do can help them enjoy their work, be more responsible, and improve their productivity. Therefore, leaders need to be aware of the need for this, understand the challenges faced by implementation and thereby find the most appropriate approach to help employees understand the role and His meaning is to contribute to the overall development of the organization and to contribute a great deal of value to society.

If you do this well, the leader will have enthusiastic, responsible and highly productive teams that will help the organization thrive.

Productivity and Quality Office