By changing the production process to meet the increasingly stringent requirements of world consumers, the orders and added value of Vietnamese food processing enterprises (DN) have increased significantly.
Ms. Vu Kim Hanh – Chairman of Vietnam Association of High Quality Vietnamese Goods (BSA) – said that the playing field in food processing industry is more competitive, because consumers are increasingly demanding high quality. A survey conducted by BSA and published at the end of February 2019 showed that up to 90% of consumers said that “products with standard certifications such as ISO, VietGAP, GlobalGAP, etc” will help them be peaceful. More mind when using.
According to the City Food Safety Management Board. Ho Chi Minh City, production, processing and consumption of quality food, safety and hygiene are mandatory criteria that have been implemented by departments, businesses and the business community. Especially in the context of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership, the new playground will open, but it will also close opportunities if Vietnamese enterprises cannot catch up with this trend.
Originating from the above requirement, Vissan’s General Director Nguyen Ngoc An said that since 2011, Vissan has invested in building a food processing industry cluster in Long An with a capital of more than VND 1,500 billion. This processing industry cluster consists of 2 phases, of which, phase 1, expected to operate in 2019, complete investment in cattle and poultry slaughtering and food processing systems; Phase 2, expected to be completed in 2020, to build factories to process high-value added food products.
“Thanks to continuous improvement in production, in 2018, VISSAN’s total network revenue reached VND 4,466 billion, an increase of 15% compared to the same period in 2017. In 2019, the company is expected to achieve a total revenue of 4,850 billion VND, up 9% compared to 2018 ”- Mr. An added.
Also in this race, other businesses such as Saigon Food, Satra Food, San Ha, Ba Huan, etc have been taking appropriate steps to catch up with the trend of consumers. Mr. Pham Thanh Hung – Deputy General Director of Ba Huan Company – shared, this enterprise has invested hundreds of billions of dong to build 4 high-tech poultry egg factories in Binh Duong, Ho Chi Minh City. Ho Chi Minh City, Long An and Hanoi. Ba Huan’s poultry eggs now cover supermarkets, shops, grocery stores and markets. The company is also taking the next steps to bring “Made in Vietnam” eggs abroad.
Mr. Yasuo Nishitoghe – General Director of AEON Vietnam – assessed that Vietnamese enterprises that had changes in production processes, meeting the criteria of consumers all had strong export orders. The case of Ben Tre Seafood Processing Plant is a case in point. From a modest export, in 2018, thanks to improvements in the production process, this factory has exported 1,000 tons, an increase of 20 times compared to 2017. Expected, 2019 This plant will export up to 1,500 tons. “The frozen pangasius products of this factory are favored by Japanese consumers, leading to the factory’s output increased 20 times in 2018,” said Mr. Yasuo Nishitoghe.