Digital Transformation Tools for Small and Medium Businesses (Part 2)

Today, digital conversion is becoming easier than ever, especially with the help of many free online tools such as Email, Hangout or some online databases like Dropbox, Google driver… These tools are cross-platform and can bring great potential for improvement if properly utilized.

  1. Project management support

Trello: This is a job management application that helps users keep track of what’s happening at the business. Users are encouraged to use additional add-ons (for a fee). Those apps also integrate with client platforms like Dropbox, Jira, Google Drive, Slack, and a host of other tools.

Basecamp: This is another free job management option that is great for organizations working on multiple projects at the same time. Features include bulletin boards for posting advertisements, project progress updates, to-dos or short and long-term to-do lists.

  1. Create video meetings

Skype is no longer the number one application when it comes to video conferencing. Since managers have begun jobs to find and hire remote workers, or look for international suppliers to help manage jobs, video communication platforms have become an integral part. For now. According to research by OWLLabs, video communication is up to 30% more effective than making a phone call, and gives employees the opportunity to have a face-to-face conversation with the managers they need to meet.

Google Hangouts and Microsoft Team are free apps that can be very helpful for small businesses.

  1. Email Marketing

Mailchimp: Free app that allows up to 2000 followers and 12000 emails. The app allows you to customize email templates to match your branding and store images and files for easy access when creating a new email. This tool also offers special feature suggestions to help you optimize your company’s marketing strategy.

Sender: This is one of the most powerful email marketing tools on the market today. It not only allows users to use pre-made forms, images, and videos, but also helps you target specific customers. You can customize different versions of your newsletter for different customer segments. Since Sender includes templates, users of this application will not need any programming knowledge or HTML to use it.

Benchmark Email: This email marketing tool is best suited for companies looking for an application that is viewable on all types of devices. Users build email from the simplest things through coding programming, the app also offers designs available depending on the industry of your company.

  1. Dashboards

Free platforms like Siense, Google Data Studio, and Microsoft Power Bl are ways to visualize business data in real time. These apps can be customized with widgets to display the KPIs best suited to your business.

Productivity and Quality Office

Tin mới