“Differentiated” creative ideas make famous brands

Our current world of technology, a lot of great products and technologies stemming from “Differentiated” ideas, go against such a crowd.

Great creative ideas are always different. More than 10 years ago, two fellows intended to “bring the whole internet to one place”, of course people were laughing at their noses because the internet was a huge universe without borders. 10 years later, what they need on the internet, people have to go to the “other guys” place, “that” is called Google.com.

Our current world of technology, a lot of great products and technologies stemming from differentiated ideas, go against such a crowd.

In 1995, Amazon opened the first online bookstore in the world. It is impossible to understand whether anyone would buy online books, when people can go to warm bookstores, relaxing seats, coffee and comfortably read any book they want.

In the end, it is these “warm bookstores” that struggle. And Amazon became the leading bookstore, selling over 3 billion dollars in just half of 2017.

Not only that, but they have risen to become the largest retailer in the world, selling everything online through their website, “crushing” other retail stores.

Previously, people thought that there would be no one to sit and watch the little clips of dreamers performing themselves in front of computer webcams. Because they already have a cinema, a TV with movies, shows made by famous filmmakers. Except for 3 former Pay Pal employees.

These 3 guys in their 20s have made a website so anyone can post any self-directed clips, including their “nonsense”, for everyone to see.

Just one year later, this YouTube website has 65,000 new clips every day, 100 million views, worth $ 1.65 billion, giving birth to an entire online video sharing service, surpassing the traditional film and television, becoming a major force in the media industry.

Of course, such creations that go against the masses will be derailed at the beginning. It’s no wonder that YouTube thinks everyone is a filmmaker, Uber says anyone can “hitch a ride” and social media will turn us all into “journalists” without Any newsroom?

Thankfully, people who are ‘crazy’ enough to come up with “crazy” ideas are brave enough to ignore the crowd and come up with that “crazy”.

When Steve Jobs stood on the stage to introduce the first iPad running the iPhone’s operating system, it was time for Apple to suffer the floods of criticism from all over, the technology world as well as the media. It is claimed that no one needs the iPad, because if you work on the spot, you have a computer and you can use the smartphone.

Technology circles disparage the iPad software is too weak, can not handle the job. Many major computer manufacturers have announced that they will produce tablets running Windows’ powerful Windows operating system.

Steve Jobs ignored it, launched the iPad and immediately gained market share, defining a whole new array of devices. Computer companies have criticized the iPad, all of which must return to the path the iPad has devised without any tablets running Windows.

History has recorded many centuries of false denials, even at the expense of the company’s “lives” for not properly evaluating the value of “other people” ideas.

Before Apple launched the iPod and the iTunes music store transformed the world music industry, the author of the iPod idea tried to persuade RealNetwork but failed. He took over to Apple and RealNetwork lost the opportunity to make billions of dollars and lead the digital music industry.

In the beginning, both Google and Facebook tried to sell themselves to Yahoo, but failed. The Yahoo CEO at that time thought that Google and Facebook would get nowhere. If he did not think so then Yahoo now has 90% of the global online advertising market and did not have to fail to sell as it did last year.

In fact, many times, creative people, “crazy”, going against the water line is the brightest way to survive in the technology world that grows so fast and full of big men like now.

In a battle with Facebook, which has billions of users by keeping everyone’s memories, Snapchat chose to wipe the user’s messages after reading them. This “weird” behavior has helped Snapchat become the most “itchy” opponent of Facebook now.

Apple itself is also a leading expert specializing in upstream.

While computer companies are racing to sell online, Apple has set up a series of retail stores everywhere. Phones used to have many buttons and peripheral tools, so the iPhone came with only one button. Software that other companies do has many functions, less interested in the interface, Apple writes very little software but invested heavily in aesthetics.

They always do the opposite of everything and become the most innovative company in the world for many years.

It is not unreasonable that Apple chose the slogan “Think Different”, Vietnamese could be understood as Different Thoughts, or Unusual Thoughts. By the “unusual” to create creativity.

Productivity and Quality Office