Chu Dau Pottery: Success through innovation

Constantly improving the quality, innovating designs, variety of types – the secret that helped the ceramic products of Chu Dau Pottery Joint Stock Company constantly reach out.

Held in 46 museums and exported to more than 30 countries around the world, after nearly 17 years of revival, the products of Chu Dau Pottery Joint Stock Company have been known by domestic and foreign customers. In particular, Chu Dau pottery has become an indispensable gift in important events because of the cultural values ​​that the product brings.

Sharing with the journalist of Industry and Trade Newspaper, Mr. Nguyen Huu Thuc – Director of Chu Dau Pottery Joint Stock Company – said: “Over the years, we have constantly applied science – technology and innovation to enhance Product quality, diversified models, linking production with sustainable consumption. As a result, Chu Dau ceramic products are not only loved in the domestic market but also abroad”.

As a handicraft product, in addition to the stages requiring skillful hands of a craftsman, the company also promotes investment in technological innovation in the stages of manufacturing products such as soil preparation and shaping, rolling, etc. to improve labor productivity and product quality.

To create products with aesthetic and high art, the company has constantly improved designs based on antique ceramic models, meeting the increasing tastes of customers. Many products are inspired by the country’s scenic spots. These are world cultural heritages in Vietnam, which have been recognized by UNESCO such as Tang Long Imperial Citadel, Hue Ancient Capital, Hoi An Ancient Town, My Son Sanctuary, natural heritage such as Ha Long Bay, the Son Doong cave, Phong Nha – Ke Bang National Park, cultural heritage of Vietnam Khue Van CAC, One Pillar Pagoda, etc.

Especially, in the past 4 years, gold drawing technology has been applied by the company. Chu Dau ceramic products painted gold since appearing on the market have been popular with customers because of the sophistication, originality and the unique aesthetic value of this ceramic line.

“We are developing a line of gold-painted pottery and a gold-painted patterned pottery. These new products require artisans to be meticulously crafted, many times more difficult than conventional ceramics. The value of Chu Dau gold painted pottery is therefore also higher. For Chu Dau pottery to have a luxurious and noble beauty, it is thanks to the creativity and talented hands of the craftsmen ”- Mr. Nguyen Huu Thuc shared.

Remarkably, the pinnacle of Chu Dau pottery must meet the criteria: Quality, elegance, high art and bold identity. Each product is a work of art, expressing its own language and message. Therefore, the company always focuses on the production stages to market high quality products.

Specifically, the process of controlling product quality from input materials to production stages is strictly controlled by the company, especially from carpentry mold making to painting. These two stages clearly reflect the qualification and professional skills of the employee.

Recognizing that importance, the past 17 years have never and never stopped a company investing in people. The company has established a prototyping, design department, encourage skilled workers, skilled workers, create many new design products, to raise the level of ceramics from ordinary products to high-class products with sophisticated and unique features of Cong Dau Ceramic Joint Stock Company.

Employees have created a good working environment with job security policies, so they always love their jobs and stick with them. That is the vital strategy of Chu Dau pottery. Along with that is the policy of thorough investment and reinvestment from facilities and techniques for improving product quality.

At the end of 2018, Chu Dau Ceramic Joint Stock Company belonged to Hanoi Trade Corporation and was a new member of BRG Group. In the coming time, the company’s development will follow the common orientation of BRG Group and Hanoi Trade Corporation. It is continuing to invest in production along with increasing trade promotion, expanding product consumption markets in domestic and export markets.

 Productivity and Quality Office