Bidrico: Constantly innovating, improving quality and integrating towards sustainable development

In the context of fierce competition in the beverage industry, Bidrico beverage brand of Tan Quang Minh Manufacturing & Trading Co., Ltd. still achieved impressive growth of 12% – 15% in 2018.

Always consider “human is the precious capital of the enterprise”, in 2018, Bidrico had a comprehensive event and comprehensive innovation in terms of personnel; improve the working style of each department and each member to apply the quality management process according to international standards ISO 9001:2015; HACCP thoroughly. This has helped Bidrico’s production, business and FSH system to develop in a professional manner and achieve higher efficiency.

Also in 2018, Bidrico has successfully developed and launched a series of new products of natural drinks, beneficial to health such as: Anuta Winter Melon Tea; Coconut jelly energy drink Restore; Restore energy drink with kiwi-lime flavor, soot, strawberry mixberry, mixed fruit flavor, etc; Drinks originated from aloe vera: aloe vera, aloe vera sugar aloe, aloe vera honey, passion aloe vera, aloe vera corn , etc.

The continual launch of many new products is also a vivid testament to the pioneering spirit, continuous improvement, innovation of Bidrico in carrying out the mission “Bring to market the best products, ensure the nutritional value and food safety, contribute to care and protect consumers’ health ”.

One of the typical new products of Bidrico is Restore lemonade product. This product is not only guaranteed for food hygiene and safety but also must meet many other strict criteria such as: value-added products, high labor productivity; advanced quality management system, produced by modern technology, friendly environment; meet the needs of domestic and foreign markets; ability to replace, compete with imported products; Do not violate the laws on intellectual property rights.

In response to the company’s efforts, Restore Salted Lemonade has been honored to be selected as the key industrial product of Ho Chi Minh City for the period of 2018-2020. This is a great motivation to encourage Bidrico to actively innovate more and more creativity in production and business to produce better and better quality products to serve domestic consumers as well as exports.

Currently, Bidrico beverage products have been present in many famous markets around the world such as the US, Thailand and China, etc and are enthusiastically received by consumers. This is a good sign that Bidrico brand products will have a lot of opportunities to increase market share in these potential rich markets.

Productivity and Quality Office