Audi: Attempt to compete with modern technology

Audi – the famous German car manufacturer has recently announced it will spend 12 billion Euro to stir up the electric car market with products integrated with new technology.

Audi’s goal is to upgrade more than 30 electric vehicles of all kinds by 2025, along with about 20 models that are only electric. The company also said that about 40% of the vehicles on the market today are fully electric and hybrid between electric and traditional fuel. “We will spend the most money ever to upgrade this vehicle, at about 12 billion Euros by 2024.”

The new electric car models will have many outstanding technological advantages, such as: New honeycomb grille, sportier front bumper with large air intakes; Under the bonnet, Audi has also changed its 4-cylinder petrol engine and diesel engine with an electric motor to make the car more environmentally friendly; All four engine versions of the Audi A5 are paired with a 12V motor, a regenerative braking system, an 8-speed automatic transmission and a quattro all-wheel drive system.

Redesigned LED headlamps, with matrix LED headlights as optional equipment, new taillights are located at the back with a small spoiler located on the luggage compartment cover.

Inside, Audi removed the traditional MMI system and replaced it with a 10.1-inch touchscreen mounted on the center console with new software. New navigation system updated with European regional traffic information such as hazardous locations, road parking, traffic light information.

On the other hand, the car is also equipped with standard Wi-fi access system, the 12.3-inch simulator screen behind the steering wheel is updated to the latest version of Audi. In addition, with the MyAudi application on smartphones, users can update the software for the vehicle’s system.

Seitz said Audi has the financial capability to make this largest investment ever. The plan was launched two years ago and it is likely to increase to 15 billion euros for future investment plans.

Accompanying this announcement is the reduction of labor to 9,500 employees as part of the complete transition to automation production. The beginning of this process will bring about 2000 new jobs in other areas. The employees at Audi have signed job cuts, many of whom are receiving early retirement benefits. The company also plans to create an additional 2,000 jobs as experts in the field of electric vehicles and digitization.

Productivity and Quality Office