11 Inspiring Case Studies Of Digital Transformation (Part 1)

Nowaday, many companies report they are undergoing digital transformation even though most don’t know how to go about it.

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience.

Successful digital transformation achieve these results:

• CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors
• COMPETITION: Rethink the competition and build platforms that deliver competitive advantage
• DATA: Turn data into assets that prove results in real time
• INNOVATION: Innovate by rapid experimentation
• VALUE: Judge change by how digital transformation helps create the next business

Since digital transformation doesn’t happen overnight, it also doesn’t hurt to show short-term wins along the way.

Need some examples? Here are 11 inspiring case studies of digital transformation.

AMAZON BUSINESS: Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies.

AUDI: Changed the way in which companies sell vehicles, with the introduction of an innovative showroom concept launched in 2012 named Audi City. Audi City provided a unique brand experience and allows visitors to explore the entire catalogue of Audi’s model range hands-on in stores located in city centers, where large showrooms are not a possibility. At Audi City London sales went up 60% from the traditional Audi showroom that previously occupied the site. Moreover, they only stock four cars, reducing the cost of having to hold a large volume of stock that often does not match a customer’s criteria.

FORD: Was structured, in early 2006, as a loose confederacy of regional business centers and IT silos. From 2006 on, they moved forward with clear goals: simplifying the company’s product line, focusing in on quantitative data and quality vehicles, and unifying the company as a whole. On the IT front, Ford slashed the budget by a massive 30 percent. Their goal, however, was not to reduce expenses, but to take resources that were tied up in maintaining fragmented and complex legacy systems and free them for use in expansion and innovation. It was all of these measures together that gave Ford the agility and capital to invest in ground-breaking projects such as the much-lauded Ford SYNC and MyFord Touch.

(To be continued)

Source: Biznology